"Our story began with a simple yet urgent question:
Could skincare truly protect sensitive skin under Australia’s intense sun and dry climate—without irritation?"

—Jinwoo Choi / Co-founder

When we arrived in Australia, my wife’s sensitive skin struggled. The harsh sun, dry air, and relentless heat left every product failing—either too weak to protect, or too harsh to trust.

We didn’t settle. After months of research, we found the answer:strengthen the skin’s natural barrierto handle environmental stress. We combinedAustralia’s native ingredients with Korean skincare technology,creating a balance that soothes and protects.

Our first moisturizer became the foundation of CURFIG—vegan, cruelty-free, and effective without compromise. Today, every product follows this philosophy: simple, intentional, designed to support skin health in challenging environments.

Thank you for choosing skincare that’sgentle, effective, and kind—to your skin and our planet.